A thing is worth what someone is willing to pay for it. No more, and no less.

Great marketing makes people want to pay more for a thing… Not by deceiving the people (as is thought by the incurably cynical,) but by adding value to the thing.

Written by

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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