Mike Troiano
1 min readOct 3, 2016

As a general rule, I’d say if you can't recite your positioning statement without the need to read it, it’s not a good positioning statement.

Beyond that… Are you making a claim that’s distinct from the claims every other VC makes? If not, again, I think some deeper thought might be required.

Here’s the methodology I use, FWIW: http://www.forentrepreneurs.com/clarity-of-message/

Mike Troiano

Storyteller. Consiglieri. Lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. https://nf.td/miketrap