As I say to my own team, in the “B2B” space… “Companies don’t buy anything. People inside companies buy what companies need.”

And if you want to change what those people do, you need to change what they feel, and not just what they think.

Written by

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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