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Don’t Try To Create A Category

Avoid it, or know what you’re signing up for.

You have to simplify your story, then tell it everywhere.

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You have to play the long game.

You need to help sales connect the story and the deal.

You have to pick your enemies, and your frenemies.

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You have to identify influencers, and engage them individually.

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You need to deliver for your customers.

You can’t create a category. Only your customers can.

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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