“What unites people? Armies? Gold? Flags? … Stories. There’s nothing in the world more powerful than a good story.” — Tyrion Lannister

How To Beat Trump

A political campaign is a competition of narratives, and you need a better story than the other guy to win.

Trump understood that if you want to change what someone does, you need to change what they feel, and not just what they think.

What the Democrats need to win is a candidate who can formulate, road-harden, and authentically deliver a simple, dramatic story that re-frames the negative emotions we’re all feeling into a passionate narrative that points the way toward a brighter tomorrow.

Just make sure it fits on a hat.

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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