It’s all about the little things, the sense that someone just cared enough to anticipate what you’d want, that they cared enough about you.

This is what brand-building is all about today, some thoughts on a similar experience at Westin a while back… https://medium.com/@miketrap/the-essence-of-branding-253eb67452f?source=linkShare-513fd8c6c48e-1460314419