The 5 Kinds of Marketing People
Which are you?
I’m always happy to meet with someone who’s between gigs and looking to “network.” It’s no big deal for me, but feels like a big deal to them. Being untethered from a full-time job can rattle your confidence, make you feel a little disconnected. People remember those willing to get together then, I certainly remember the people who did it for me.
I also field a lot of requests for referrals of marketing people in Boston, particularly from VCs and recruiters. I created a tag in LinkedIn for folks I know are in play, to help me scan candidates for specific openings. The hard part is always matching the kind of marketing person a particular employer is looking for with the kind of marketing person a given job seeker is. I don’t mean levels here (CMO / VP / Director…) I mean types. Marketing’s a big tent, with lots of specialties and niches. Unfortunately there’s no standardized system of marketing person classification to make matching people and gigs easier to do.
So here’s one.
Standardized System of Marketing Person Classification
Setting level aside, there are 5 kinds of marketing people: The Storyteller, The Growth Hacker, The Specialist, The Expert, and The Drifter.
