The Essence of Branding

How to build a powerful customer experience around a single, simple idea.

Reflect on your customer.

Simplify your brand promise.

Westin helps me take care of myself on the road.

Deliver it consistently.

A very good place to be.
A world of wonders.
Across the street from the ordinary.
Beauty has an address.
Choose your travel partner wisely.
Discover the unexpected.
Endless discovery.
Everything except excess.
Get natural.
Hospitality beyond borders.
Incredible.
Kingdom of wonder.
Let’s explore.
Live like a king.
Love the land, Live the life.
Once is not enough.
One state, many worlds.
Pleasing people the world over.
See what a difference a stay makes.
So much more.
The best surprise is no surprise.
The land of wonders.
The sunny side of life.
The travel destination.
There’s more to celebrate.
Timeless charm.
Tourism is life.
Twice the comfort. Twice the value.
Where dreams come to life.
Where hospitality meets the bay.

For a better you.

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Written by

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own. http://about.me/miketrap

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