And they’re off… Photo by Pietro Mattia on Unsplash

A new market is a contest of stories, the people that make them, and the products that make them real.

You know you need a startup story, but not where to start. Start here, today. Photo by Danielle MacInnes on Unsplash.

A good story attracts customers, talent, and capital. Here’s how to write one that works.

Photo by Adam Jaime on Unsplash

Enjoy the making, as much as the drinking.

A cocktail is the reward for bearing the enormous burden of being an adult.


It’s sexist, classist, and moralistic.

Photo by Hello I’m Nik on Unsplash

Just ask a scientist.

Photo by Josh Johnson on Unsplash

Do you live in Free America, Smart America, Real America, or Just America? Yes, you do.

Photo by Paola Chaaya on Unsplash

All it takes is flow, baby.

Just some of the great greats. How have they changed, and what does it say about us?

Kids raised in captivity

Now, as ever. Photo by Robson Hatsukami Morgan on Unsplash

It’s how we were wired, from the beginning.

Photo by Michael Carruth on Unsplash

It’s true in business, and in life.

Mike Troiano

Venture storyteller, wartime consiglieri, lyrical gangsta. Partner, G20 Ventures, thoughts here are my own.

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